About Us

Building An Entrepreneurial Mindset In Children About Us


Hi, it’s Sasha,

Welcome to VIPDiddly.com a fun learning resources for you and your family. I’m a small business owner and mom. I started my home-based pet care business in 2007. My favorite quote is … “what would you do if you knew you could not fail?” I’ve taken this concept into all of my personal and professional endeavors and now I share my experiences, findings and expertise. I’ve literally used it as my life mantra to become self employed and start my own business at 27 and to write a children’s book series as well as children’s coloring & activity tools available on my pet website. You will see a lot on my website about the business mindset for women. I believe a business mindset is crucial to your success in any career you choose. If you want something you have to first believe you can achieve it. Now, I want to help others succeed with my Business Mini Courses and GIRLBOSS Resource Guide. To kickstart your own business interest check out my Free 10 Day Business Blueprint Mini Course HERE.

I am so excited you are here and reading this. Let’s get started … First, I am an self-started business entrepreneur  of www.thelittledogretreat.com, a creator, an organizer, a mother of two Little’s and three fur-babes, a wife, a daughter, a woman and a friend. I believe all women can literally have it all. You just need to define exactly what that means to you. Each and every one of us will have a different version of what that means and looks like, but it can be done. Here, I hope to share meaningful and useful content, tips, tricks, trials and experiences that will overall give you, my readers a greater sense of what you can be and become. Consider this your online resource.  

business mindset for women

New content is posted every Monday. 

Remember, sharing is caring. If you like something please be sure to:


Sasha’s Story …

I was born in North Carolina, lived in Chicago, Illinois as a kid before my family moved to Seattle, Washington in my childhood. I have always been energetic, motivated type-A person who loves to tackle projects and I really enjoy being busy. After starting my AAS degree with the running start program in high school, I transferred my degree to the University of Washington and finished my BA in Political Science with an emphasis in Communications. During this time I held an elected position as a Councilwomen for the City of Brier a small city just north of Seattle. During my 6 year term I had tremendous opportunities to communicate and facilitate politically in my home state of Washington as well as Washington D.C. I was originally interviewed and appointed to my position, I ran for office and won the vote for my next 4 year term.

A few things culminated at the same exact time for me. First, I was just finishing my MBA in Business and was working full time in banking and finance with my SEC securities and insurance licenses. After taking the grueling process of getting my security licenses I spent 2 more years as a licensed rep and realized that I had come a long way from where I wanted to be. Second, my political term was coming to an end and I had to decide if was going to run for office again. Finally, I was getting married and had a whole set of ideas and agendas I wanted from life as a newly married person. Most of all, actually having time off to hang out with my new husband … as a crazy-busy person … time was a luxury I had very little of.

You know that question teachers and parents and parents friends’ ask you again and again when you are a kid? “What do you want to be when grow up?” Well, I wanted to own my own business. I wanted to be creative, have fun, live my life with the autonomy and freedom of the daily grind and most of all I wanted to love every day. When my new husband at the time asked me the same question many years later I realized I needed to make some changes. I had to decide if I was going to continue in politics or start a new chapter and start my own business? I chose business. I quit my job and began my business out of literally thin air. I had an idea, a passion and my diligent can-do attitude to lead the way. Not a day goes by that I regret my decision… In 2007 I started my small business on the side. A little dog daycare and overnight care facility for pups under 15 pounds called the LITTLE DOG RETREAT TM, www.thelittledogretreat.com. (If you want to check out our interactive world within my dog website make sure to update your Adobe Flash player so you can fully appreciate the awesomeness of the fancy flash world).

Growing up I loved all things animal; my maiden name was Doolittle … yes, like talking to animals Doolittle. So you can see where my love for all things little and critter-like makes sense.

Fast forward a few years and my husband and I added two little people to our world; a daughter and a son. Now, 10 years after starting my business on the cusp of my company’s anniversary celebration I realized that I wanted a little more. I felt like I was still missing the opportunity to use more of my business skills, share more of my creative projects, put my endless organizing to good use and I wanted a place to share my hard learned lessons in business.

At first I had a difficult time narrowing down exactly what I wanted to do. Each effort seemed silly. Until, I realized that the key elements I wanted were right in front of my every day; to inspire, be creative and get organized. Thus began www.sashareinke.com website! I offer you this place (insert magical trumpet sounds here) my business and lifestyle destination + www.vipdiddly.com my home and family resource. Why not call it a blog? Because it is so much more than just a weekly or monthly blog post (no offense to anyone, I read and enjoy a lot of blogs). I believe that more and more people are gravitating online and as a result they need more than just a post about what happened on my weekend. Instead, I hope you will use this website as a reliable source to get your work-life balance, learning about new teaching methods and discovering home management systems. I hope you love this special place as much as I enjoy creating it. If you do please come back and join me again and again!

Now when I ask myself that proverbial question of what do I want to do when I grow up … I have to wonder what my younger self would say? What do you mean ‘grow up’ and do I have to really grow up at all? Now I strive to live up to the expectation of a little girl who knew what she wanted and what was really most important all those years ago. Like I said, I’m in love with all things creative and organizing those creative things into a happy, well mannered and useful space.

Please feel free to comment, share, offer insightful feedback and suggestions. This is a work-in-progress and ever evolving space meant for me and you too!


Jonathan’s Story …

Jonathan Reinke About my husband, Jonathan … when he’s not being daddy at home to our two Little’s he’s competitively completing in windsurfing competitions.  An avid windsurfer since the young age of 9, his passion is for the water.

After finishing school he spent 6 year as a party time/volunteer firefighter while owning his own full time business.

Self taught in graphic design, layout, photography and web design he’s a creative genius.

He spent 17 years successfully self employed, but after our children were born he realized he wanted more family time.

He spends most of his day-time hours now as stay-at-home daddy.  After the arrival of our second child we decided together that we each wanted to make sure we had opportunity to educate and spend time with our kids as much as possible. The young, formative years go by so fast. My husband decided that he would reduce his work-load and help with my businesses more.

So, now we both work from home and raise / play / teach our kids on a daily bases. It’s a bit of chaotic bliss! That is why we are so good at systems. We have to be. LOL

Are we full time bloggers?

No, blogging and writing are part-time for each of us. We have a full-time, hands-on business as the owners of a toy breed dog daycare and overnight facility (in Lynnwood, Wa) just north of Seattle called the LITTLE DOG RETREAT TM. Plus, we have two Little’s so there is always something to do and get done.

When is content added?

Blog posts are added every Monday.

What do I do all day?

Well, I start the day with my family getting them ‘up’ and ‘moving’ then I transition to my fur-baby business where I do the exact same thing. After that I get to actually eat and breath and then I start my workday. I try to separate my day into 3 segments: physical business / family / online business. You can often find me dancing around my house singing or humming to myself or with my Little’s. My family really enjoys the at-home theatre experience so we watch a lot of Disney, Disney/Pixar, sci-fi, documentaries and anime. I get to play with adorable little dogs, my two super amazing Little’s (no bias right) and work on accomplishing my dreams. Oh, and I do a lot of cleaning, laundry and meal planning … my three great nemeses.

business mindset for women

What inspires me?

Being a great business owner.

Pinterest Crafts with my kids.

Creating and Accomplishing a ‘List’

Organizing, organizing & organizing!

Creative Writing, Drawing/Illustrating

Amateur Photography

What kind of education do you have?

I have an ASS degree in communications a BA in political science and I’m 3 classes shy of an MBA in marketing.

Favorite Things?

Organizing stuff.

Tea, I always have a cup nearby.

Little dogs: toy breeds.

Boots, my ever growing collection makes me happy.

Blank journals, I LOVE, LOVE, LOVE collecting them and filling them!

Family Life

Married since 2005 and two lovely Little’s, a girl and a boy, +3 fur-babes & 1 cat.

What are fur-babes?

Any kind of animal that you love! Personally, I have three dogs, an Italian Greyhound named Mercedes, a Pomeranian named Haley Bean and a Chihuahua named Bridget + a cat named Harriet.

business mindset for women, tea


Learn more about my Business Mini Courses HERE.

Thanks for visiting and have a great day!

Sasha Reinke, Editor-in-chief of Creation and Design

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